When it comes to your website it is vital to keep it updated with fresh, relevant information, so Google knows you are still providing customers with the most up-to-date information for your industry. Updating existing content with fresh images and written content can increase organic traffic by 111.3%. Google also prioritizes web pages with more content. On average the page 1 result in Google contains 1,890 words of content. Content creation improves indexation rates by more than 434%.

Google isn’t the only reason to update your website design. 51% of consumers trust a site that has been optimized for mobile search and 69% say they are more likely to buy from a website that addresses their questions easily. As the world goes more digital we are seeing the quality of a business's web page reflect the quality of the business and its product in the eyes of the consumer. 51% of users say they would not recommend a business with a poorly designed mobile website. Such statistics show that a website that is not optimized or up-to-date will not get referred and will even rank poorly on Google, causing them to miss out on hundreds to thousands of potential customers.