Benefits of Updating Your Website Design

When it comes to your website it is vital to keep it updated with fresh, relevant information, so Google knows you are still providing customers with the most up-to-date information for your industry. Updating existing content with fresh images and written content can increase organic traffic by 111.3%. Google also prioritizes web pages with more content. On average the page 1 result in Google contains 1,890 words of content. Content creation improves indexation rates by more than 434%.

Google isn’t the only reason to update your website design. 51% of consumers trust a site that has been optimized for mobile search and 69% say they are more likely to buy from a website that addresses their questions easily. As the world goes more digital we are seeing the quality of a business's web page reflect the quality of the business and its product in the eyes of the consumer. 51% of users say they would not recommend a business with a poorly designed mobile website. Such statistics show that a website that is not optimized or up-to-date will not get referred and will even rank poorly on Google, causing them to miss out on hundreds to thousands of potential customers.