Creating content is not a big deal. Within a few hours, a savvy writer can generate multiple posts. But content that converts visitors into final consumers requires time, effort, and dedication.  

Today, successful brands focus on creating quality content rather than quantity. This helps them retain customers, increase sales, and achieve a high SERP rank.  

But how can you create content that can make a positive shift in conversions? 

The secret lies in creating a cohesive content development strategy. This article will help you in creating a similar content creation plan. Keep reading to find out some valuable tips: 

1. Focus on the Audience to Pick the Right Topic

Firstly, it is essential to know who your audience is. Your target audience should be narrowed down as much as possible. 

Let's suppose your target audience is women. However, focusing on them as a whole group may not be relevant for every brand. So, decide their age group, cultural background, occupation, geographical location, race, etc., to understand them better. 

Once you have identified their unique characteristics, take a look at their pain points. For example, working women's problems, interests, and desires differ from those who choose to be homemakers. 

The latter is more likely to be family-oriented. Therefore, you must select topics related to child care, family bonding, and household if your target audience is stay-at-home women. 

Apart from it, knowing the cultural background will help you give appropriate examples. For instance, you can talk about their traditional events and festivities. But you might create a negative impression by giving examples of events not included in their culture. 

How to Know your Audience and their Pain Points? 

To know your audience, connect with them through social media, conduct research, and observe their online activities. 

Once you know who is your target group, the next step is topic selection. Since you are already observing their social media activities, you must know their pain points. You can also use the CRM (Customer Relationship Management) software to find out the common problems of your customers. Almost every other business uses this software to enhance consumer relations. 

The software keeps a record of customer chat. Find out their common questions from their history and create a list of problems. Then, use tools to find out trending topics related to such issues. Some of these tools include Keyword.io, SEMrush, BuzzSumo, and HubSpot. 

2. Structure it Perfectly to Increase Readability 

Checking the readability of your content is vital to see if readers can easily read your content or not. Thankfully, tools are present to check it. Yoast SEO, SEMrush, Web FX, Grammarly, and Readability Analyzer are a few of them. 

They work on a scoring system. The higher the score, the better your content is. Commonly, people aim to achieve a score of at least 60. Anything below is considered difficult to read. 

If your readability score is low, go through the below points to improve it: 

• Write in plain and simple language. Do not use complex vocabulary. 

• Split your write-up into small paragraphs. 

• Use bullet points, subheadings, and examples. 

• Use transition words. These are the words that connect one idea or sentence with the other. Hence, therefore, so, furthermore, additionally, moreover, are some examples. 

• Create short sentences. 

• Stay consistent with font size, paragraph spacing, and colors. 

Creating content as per these tips will give your piece a clean and professional appearance. Readers won't get the feel of digesting huge chunks of text with complicated words. Such problematic posts prompt a reader to leave the page and switch within seconds. 

3. Incorporate Visuals to Enhance Engagement 

Two key things are essential for conversions. One is visually appealing content that can attract visitors. And the other is a highly informative and easy-to-comprehend write-up. 

Fortunately, visuals help us achieve both of these objectives. 

Let us see how we can include the various types of visuals: 

Images 

Images create an interest in your write-up, enhance engagement, and give you a chance to trigger consumer emotion. While creating your own images is best, you can acquire pictures from trustworthy sites and edit them according to your needs.

You can add pictures of people to add a human touch to your brand. Or, you can use images to spark an emotion. For instance, a family picture at a resort will likely create a feeling of happiness and joy. 

Videos 

Videos have the power to explain complicated things within minutes. You can use short videos to demonstrate things that are difficult to understand. For instance, people prefer watching a quick video of a carpet cleaning hack rather than reading a long article. 

Infographics 

Infographics refer to pie charts, flow charts, and bar graphs. We often include research in our content, and infographics are ideal for sharing complex information. 

They help the reader understand the research outcome at a glance. For instance, a graph of weight and height can tell people how much weight is average for a particular height. 

4. Add Social Proof 

Since competition is at its peak, consumers have many options. You need to provide them with solid proof to develop trust. 

Social media presence has become mandatory for every brand. Such platforms help us connect with customers, get reviews, and develop business partnerships.

We can use all these things to convince potential customers. For instance, we can share UGC (User Generated Content) on different platforms. A tweet about getting a perfectly optimized website from your company proves to have a satisfied customer. 

Likewise, we can share reviews and tell visitors about our business partnerships. But you cannot cover every detail of these proofs in your content. You need to highlight key points and add a link to your social media page for more information. 

Pro Tip: 

While going through your success stories, people will likely feel positive about your brand. Do not miss this chance, and add a CTA right after it. 

Here are some examples: 

• Get Free Consultation Today!

• Join Our Mailing List!

• Volunteer With Us!
  

Final Thoughts 

Creating content that converts is not everyone's cup of tea. But once you dive deep to know your audience and structure your content for readability, chances of success are higher. 

Moreover, visuals will add an exciting appeal to your piece. And the social proof will finally persuade visitors to convert. 

Think no more. Change your content writing strategy from today and enjoy positive outcomes!